03.09.2025
The Impact of Gamification on Casino Engagement
Gamification is revolutionizing the casino industry by boosting player involvement and holding through game-like features. According to a 2023 report by the American Gaming Association, casinos that adopt gamification approaches see a one-third growth in player engagement and commitment. One prominent figure in this trend is David Schwartz, the director of the Center for Gaming Research at the University of Nevada, Las Vegas. He has been a passionate proponent for incorporating gamification into casino functions. You can follow his insights on his Twitter profile. In 2022, the Wynn Las Vegas launched a gamified loyalty scheme that rewards players with tokens